Colin Merrik Middleton
Colin Merrik Middleton
The KSC graphic design portfolio exhibition branding was the first project I was able to lead with Design Center. It was an excellent experience to have because a class of forty two graphic designers is probably the worst client I'll have for at least a little while. During the course of this project I was introduced to art directing which I really enjoyed, focus group testing, and a blown graphics card which was way less cool than art directing. We decided to brand the class using a kinetic modular branding system which all derived from a type face I created called Daktyl. Daktyl is a modular type face which we disassembled and used to create intense patterns, and unique stylistic demographics representative of the students as indaviduals.