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Colin Merrik Middleton
Colin Merrik Middleton
SNAP is a new safety initiative much like that of the Dig Safe program. It's purpose is to educate the average person as to the dangers of downed power lines. The name is actually an acronym for See, Notify, Avoid, and Protect which describes the appropriate actions one should take in the presence of a downed power lines. The initiative was inspired by the death of a well known member of our community, his loss has been mourned and now people are attempting to prevent this from happening to others. My associate and I were given the opportunity to start branding the initiative, I was responsible for posters, stickers, and the logo, all of which are meant to be hung up in locations such as schools, construction zones, fire departments, etc. My partner created the magnet and did much of the PR work and research to back the branding. At the moment SNAP is going through its unveiling stages and I'm excited to keep working with the team in the future.
LOGO
MAGNET
POSTER
INDUSTRIAL STICKER