Colin Merrik Middleton
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Wilkes

Wilkes is an online music streaming service much like Spotify or Pandora. However, the music library is contrived of only unsigned musicians. We do not interrupt your listening experience with excessive advertising, instead we offer penny skips. So if you don't like a song, either you can change the radio station or you can pay a penny to skip the song. It seems like a fleeting notion but we have provided listeners with an incentive to pay pennies. Instead of funding our organization, your pennies will be pooled with those accumulated by your community, those pennies will then go towards funding a local free and public event featuring those musicians chosen by your community. As well as a music streaming service, our website is also treated as a networking page for both venues and musicians not associated with any sort of agency. In other words, if a venue is in need of a band to fill a time slot, they can easily look for local artists looking for gigs. Conversely, musicians can easily navigate our website and find venues across the States in need of talent. This is arguably the most important aspect of Wilkes because it allows independent musicians and organizations to form a true symbiotic relationship in which both sides receive equal benefit in separate ways. 

Unfortunately, Wilkes is not yet a real entity. It was a concept I manifested in college for part of our capstone class. The idea that the entire concept derived from was that of a music streaming service that did not require a subscription and did not interrupt listening with advertising, and would instead offer penny skips as an alternative. This idea exploded into something very real and close to me, and so, I have every intention of revisiting its creation. 

Currently, I have on display for you, a collection of eleven event posters advertising a few genre based penny festivals to occur in the future. I created a character for each of the genres meant to personify the most stereotypical aspects of those personalities who would most likely favor that genre of music. Two sample wire frames, a home page and a player page, for the website. As well as T-shirts featuring all of the genre characters, lighters, hats, etc. As Well as  very large way-finding info-graphic hybrid.